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MarketWise is located on the corner of East Morehead and McDowell in a cream colored nine-story building called the Addison.  From the Kings Drive direction, MarketWise will be on the right across from Art’s Barbecue (blue roof).  If coming from the other direction, MarketWise will be on the left.  MarketWise is located on the ground floor as you enter from the parking deck entrance.

 

FROM THE AIRPORT TO MARKETWISE

 

¨      From the airport, take the Airport Expressway to Billy Graham Parkway North.  Directional signs on the Airport Expressway will indicate to stay in the left lane to access Billy Graham Parkway North and the Downtown area.

 

¨      Once you are on Billy Graham Parkway, take the first right from the Parkway onto Boyer Street (formerly Old Dowd Road).  Yield right on Boyer Street and continue on Wilkinson Blvd (Hwy 74).  Wilkinson Blvd. becomes John Belk Freeway East (I-277).

 

¨      Take the Third/Fourth Street Exit from I-277.  Turn left onto 4th Street.  Turn left onto McDowell.  Go past the Adams Mark Hotel and under the I-277 overpass.  Turn right into the parking deck before you get to the traffic light on East Morehead.  MarketWise is located on the ground floor as you enter from the parking deck entrance.

 

¨      To further ensure the confidentiality of your research, we ask you to show your business card or your driver's license as identification.  It is also helpful to mention the name of the moderator to avoid revealing the sponsor of the research to the respondents.  We encourage all clients to arrive at least a half hour before the first group begins whenever possible. 

 

FROM MARKETWISE TO THE AIRPORT

 

¨      Exit the parking deck on McDowell and turn right.

 

¨      At the traffic light turn left onto East Morehead.  Continue on East Morehead Street until you get to Kenilworth Avenue and turn left. 

 

¨      Continue on Kenilworth.  Kenilworth becomes Stonewall.  Take the third ramp to I-277W, also named the John Belk Freeway.  This road eventually becomes Wilkinson Blvd (HWY 74). 

 

¨      Continue on Wilkinson Blvd (HWY 74) until you get to Boyer St.  (You will see a directional sign to the airport.)  Turn left onto Boyer St. 

 

¨      Go to the first stop light and then turn left onto Billy Graham Parkway.  The first exit will be the Airport Expressway.

 

Travel time:    Rush hour:  18 minutes                      Non-Peak hours:  12 minutes                                               

 

 

 

 

 

 

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